Marketing Research Confirms Positive Impact of Houston Outdoor Signs

Recent studies have confirmed that the right signage solutions can have a real impact on the visibility and success of modern businesses. Investing in Houston custom signs can boost your profitability and increase foot traffic to your retail locations, allowing you to enjoy the most effective use of your marketing budget. Here are some of the most recent and important research studies on the proven marketing power of outdoor signs.

The FedEx Office Survey

In 2012, FedEx Office released the results of a survey conducted by Ketchum Global Research & Analytics on its behalf. Their findings indicate that more than three-fourths of consumers had visited a store or retail location because of its signage. Other results of the FedEx Office Survey include the following:

• Approximately 60 percent of those surveyed stated that a lack of appropriate signage could serve as a deterrent for entering a particular store. 
• Almost three-quarters of respondents had mentioned a store to someone else because of its signage solutions.
• Misspellings, poor grammar and other design flaws were definite turn-offs for more than half of those responding to the FedEx survey.
• More than two-thirds of those surveyed indicated that they had made a purchase as a result of an attractive or eye-catching sign.

These results indicate that the right Houston outdoor signs can have a significant impact both on your company’s visibility and its public image.

The 2012 BrandSpark/Better Homes and Gardens American Shopper Study™

In 2012, BrandSpark and Better Homes and Gardens collaborated for the American Shopper Study™, which found that nearly 36 percent of respondents had been drawn to an unfamiliar store by high-quality signs. This represented a significant increase over the 29 percent positive response just one year earlier. More than 60 percent of consumers stated that they had failed to find a retail store or had driven by it because of inadequate or too-small signage. The study also indicated that outdoor signs are among the first things noticed by more than three-fourths of consumers.

The Economic Center at the University of Cincinnati

In August 2012, the Economic Center at the University of Cincinnati released findings on a survey of 225 businesses located across the U.S. regarding the signage solutions in use on their premises. About 70 percent of respondents reported having changed their signs in the last five years. Of those who had invested in changes and upgrades to their signs, 65 percent reported an increase in sales. The average amount of this increase was 12 percent.

At 4D Signworx, we specialize in Houston channel letter signs, fountain monument signage or advanced and programmable LED signs that can help your company stand out from the crowd. To learn more about the Houston custom signs we offer, call us today at 713-984-2010. We look forward to serving all of your signage marketing needs.