Why Your Outdoor Signage Is Just as Important as Your Online Presence

Making sure that your company achieves a high degree of visibility within your local area can help you to attract increased foot traffic and improved profitability. Houston channel letter signs and other exterior signage options can ensure that your company stands out from the crowd and gets the attention it needs to succeed. In many cases, these outdoor signs can have an equal or even greater impact on potential customers as your corporate website. Outdoor signage can outperform your corporate online presence in many ways.

Reaching Customers in Your Area

For many businesses, the bulk of clients come from a relatively small geographical area. This is especially true for companies that offer services directly to their customers, including the following types of businesses:

• Auto repair shops
• Restaurants and coffee shops
• Hair salons
• Fashion boutiques
• Furniture stores
• Grocery stores

Almost all brick-and-mortar businesses depend at least partially on foot traffic and rely on their visibility to attract customers and to ensure ongoing profitability. The right Houston channel letter signs can ensure that potential customers and clients are aware of your business and the products and services you offer.

Advertising Your Location

Your Houston custom signs can also serve a practical purpose by identifying the location of your business for clients who may have found you online or through other marketing venues. Inside office buildings, Houston wall signs can guide customers directly to your door. Outside, LED signs can provide maximum visibility at all hours of the day and night. This can allow your outdoor signs to provide marketing support even when your company is not open for business.

Targeting Your Potential Customers

Unlike online marketing strategies, your outdoor signage does not require a search or other action by your potential customers. Houston channel letter signs can attract attention simply by being present and visible. This can help your company to build added name recognition within your local community and can reinforce your ongoing branding and outreach efforts among those who spend significant amounts of time in the vicinity of your business premises.

At 4D Signworx, we specialize in creating the most attractive and appealing signs for businesses throughout the Houston area. We offer a wide array of sign options for our clients, including custom-designed monument signs, LED signs, illuminated signage and many other choices ideal for your needs and your budget. Our skilled technicians can take your project from idea to finished product in the most practical way possible. Give us a call today at 713-984-2010 to request a quote or to schedule a consultation with our design team. We look forward to the opportunity to work with you.